El Mexicano is a premium family owned tequila brand rooted in three generations of craftsmanship and authentic Mexican heritage. Produced at the acclaimed NOM 1588 distillery in the Highlands of Jalisco by the Bañuelos family, the original creators behind Tequila Cazadores®, El Mexicano is known for its additive free approach, slow cooked agave process, and small batch distillation methods that prioritize quality over shortcuts. With a portfolio that includes Blanco, Blanco 90, Reposado, and Añejo expressions, the brand blends traditional tequila making techniques with a refined modern identity, delivering a spirit that celebrates culture, legacy, and the true essence of agave.
Our Work
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Our Work •
What We Did
For El Mexicano, we manage the brand’s entire U.S. social media presence from strategy to execution. Our work includes full scale content creation across photo and video, paid media management, copywriting, video editing, graphic design, and VFX production tailored specifically for social platforms. We successfully helped secure Instagram verification for the brand while building a cohesive digital identity that reflects the heritage and craftsmanship behind El Mexicano. To authentically capture the story of the brand, our team has traveled multiple times to Arandas, Mexico to document the Bañuelos family, the distillery process, and the culture that defines the tequila. Through cinematic storytelling and performance driven marketing, we’ve helped position El Mexicano as a standout premium tequila brand in the U.S. market.
Our Services
Social Media Strategy
Platform Management (Instagram, Facebook)
Paid Media Management
Community Engagement
Original Content Creation
Product Photoshoots
Lifestyle Photoshoots
Cinematic Video Production
On Location Brand Storytelling
Copywriting
Photo/Video Editing
Graphic Design
Custom Instagram Highlight Reel
Content Planning and Creative Direction
Reporting & Analytics
